Find out what is actually failing in your Meta ads.

One file in, one verdict out. Drop your Ads Manager export and it reads whether the problem is fatigue, saturation, scale, or your page. It will not tell you what to build next, because that depends on your brand.

Trav Stewart

Trav StewartCreative Strategist for ecom brandsThis runs the same checks I run by hand before I brief anything new.

Free. No signup.
Nothing uploaded. Runs in your browser.
Nine checks, one verdict, about a minute.

Step one · takes 10 seconds

Drop your Ads Manager export here

CSV or Excel. The default export works. Add a "By day" breakdown before exporting and it can also read decay, cost drift and scale drift.

Nothing is uploaded. The file is read in your browser and never leaves this page.

How to export (about 30 seconds)
  1. Open Ads Manager and click the Ads tab so you are looking at individual ads, not campaigns.
  2. Set the date range to the last 30 days (14 days if you spend heavily).
  3. Best results: open Breakdown and choose By time → Day. This is what lets the tool see change over time.
  4. Optional: add the columns Reach, Landing page views, 3-second video plays and ThruPlays so every check can run.
  5. Click Export and choose CSV or Excel. Drop the file above.

Step three · optional

Want a human read on what to test next?

Your report summary is already attached. Add your name and email and you get a written second opinion within two working days. No call, no pitch.

What gets sent: your report summary (filled in for you)

No call, no pitch. A written reply within two working days.

Trav Stewart

Trav Stewart reads every one of these himself.

Got it.

You will hear from Trav within two working days.

Built by Trav Stewart, creative strategy for ecom brands. Lifespan benchmarks reference the Interconnections 2026 Meta creative fatigue study (368 creatives, 15 DTC brands). Treat them as direction, not gospel.