Creative Diagnostics

Creative Fatigue Diagnostic

One file in, one verdict out. Drop your Ads Manager export and it reads what is actually failing. It will not tell you what to build next, because that depends on your brand.

Drop your Ads Manager export here

CSV or Excel. The default export works. Add a "By day" breakdown before exporting and it can also read decay, cost drift and scale drift.

Nothing is uploaded. The file is read in your browser and never leaves this page. Blank out any column you would rather not share and it will still run on what is left.

How to export (about 30 seconds)
  1. Open Ads Manager and click the Ads tab so you are looking at individual ads, not campaigns.
  2. Set the date range to the last 30 days (14 days if you spend heavily).
  3. Best results: open Breakdown and choose By time → Day. This is what lets the tool see change over time.
  4. Optional: add the columns Reach, Landing page views, 3-second video plays and ThruPlays so every check can run.
  5. Click Export and choose CSV or Excel. Drop the file above.

Want a human read on what to test next?

Paste the summary the tool gave you. You get a written second opinion within two working days. No call, no pitch.

No call, no pitch. A written reply within two working days.

Built by Trav Stewart, creative strategy for ecom brands. Lifespan benchmarks reference the Interconnections 2026 Meta creative fatigue study (368 creatives, 15 DTC brands). Treat them as direction, not gospel.